What makes a company unique? This is a question that companies and marketers pay big money to answer.

As we work through development and plans for the class business, we’ve been utilizing our resources - including longtime CEO mentor Rachel Kerns, Director of Marketing and Public Relations for McDonough Telephone Cooperative - MTC. Rachel talked us through the detailed strategies to understand, and tactics to reach, consumers.

We’re putting together a toolbox full of new skills and ideas for the future. Thanks to Rachel for adding more valuable information!