The team has recently been working to develop their ideas for the class business, so it was only fitting that we start our week with someone who not only has experience in the CEO program, but who also has a full-time job promoting downtown business development.
Savannah Ballard is the Marketing and Downtown Development Director for the City of Macomb, IL. She cultivates relationships with current and potential business owners, plans collaborative events for the city, and recently facilitated a local business competition. And, she is an alum of the CEO Program in Warren County!
We got a great overview of what she does to support existing and prospective business owners in downtown Macomb. Savannah then spent some time helping the team kick around some ideas for their class business. It was great way to start off a brand new week of brainstorming and making plans!